Julie Marie Miller

My career spans multiple decades at the intersection of strategic communications, narrative architecture, and brand leadership in high-visibility and high-scrutiny environments. I’ve led nationally recognized viral campaigns, served in executive leadership roles during large-scale advocacy initiatives such as The Freedom Tour USA, helped launch and scale major media platforms, and advised public figures and organizations navigating both mainstream and alternative media exposure — including clients featured in Peacock/NBC’s Shadowland (2022). Across sectors, my focus has remained consistent: building trust, shaping durable narratives, protecting reputation, and translating emotionally charged or controversial moments into structured communication strategies that support long-term brand equity and audience engagement.

ABOUT
Julie Marie Miller is a strategic communications executive, operator, and narrative architect whose work bridges Hollywood-grade storytelling with measurable real-world impact. She specializes in shaping emotionally resonant, legally sound, and culturally effective narratives across film, digital media, wellness, advocacy, and nonprofit ecosystems.

She has served in senior leadership roles including Chief Operating Officer, Managing Partner, Executive Director, and Executive Producer across organizations spanning media production, private wellness services, humanitarian nonprofits, and advocacy movements. Julie is the Founder and CEO of Wag the Dog Brand Firm, Founder of Hold My Beer Foundation, Co-Founder of Shorty’s Charities, and Founder of Critter Crossings Corp.

Recognized for her ability to operate within controversial or highly regulated subject matter, Julie is frequently brought in when messaging must simultaneously build trust, protect reputation, and mobilize communities. Her campaigns have generated national media coverage, viral traction, and rapid-response fundraising results.

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EXPERTISE

• Strategic Communications & Executive Positioning

• Earned Media, PR & Narrative Packaging

• Viral Campaign Architecture & Social Traction

• Crisis Communications & Reputation Management

• Fundraising Campaigns & Donor Messaging

• Nonprofit Development & Advocacy Leadership

• Brand Governance & Compliance (Regulated Environments)

• Film, Documentary & Digital Show Strategy

CAREER HIGHLIGHTS
| Led a hashtag campaign that trended for three consecutive days (#savepupcakeschristmas)
| Campaign work featured in national broadcast media, including ABC
| Executed emergency fundraising campaigns generating tens of thousands of dollars in days
| Served in executive leadership roles across media, wellness, nonprofit, and advocacy sectors
| Built and protected brands operating under heightened public scrutiny

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SELECTED LEADERSHIP ROLES
Chief Operating Officer PRO TEM, Ezra Healing
Managing Partner, Uncancelable Health
President, Wag the Dog Brand Firm
Chief Operating Officer, Pain MD Productions
Executive Producer, Krystal Tini TV
Managing Director, OurTown
Founder, Hold My Beer Foundation
Co-Founder / Director of Marketing & PR, Shorty’s Charities

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CLIENTS & COLLABORATORS
Maryam Henein • Shorty Rossi • Dr. Gregory A. Smith • Cynthia Norall, PhD/BCBA-D • Krystal Tini • Svetlana Rilkoff • Dr. Cordie Williams • Stew Peters 

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MEDIA & SPEAKING TOPICS
Building trust when the subject is controversial
Turning advocacy into action and fundraising results
Crisis communications in real-time environments
Brand protection in censored or regulated spaces
How viral campaigns actually work (beyond algorithms)
Translating Hollywood storytelling into real-world impact

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OFFICIAL PLATFORMS
Instagram (Legacy): https://www.instagram.com/wagthedoginc/
Instagram (Public): https://www.instagram.com/just_ask_julie_
TikTok: https://www.tiktok.com/@wagthedogbrandfirm
Facebook: https://www.facebook.com/justaskjul/
LinkedIn: https://www.linkedin.com/in/juliemariemiller/
Shopping Hub: https://direct.me/justaskjulie
 

PRESS CONTACT
Julie Marie Miller
wagthedoginc@gmail.com